Leisure and Tourism Maqnagement Project Essay Example | Topics and Well Written Essays - 4500 words

Leisure and Tourism Maqnagement Project - Essay Example Knowledge of how customers of events industry use social media is necessary so that effective use of the channel of social media can be made possible. The research is based on identifying these patterns and impacts so that the social media can be used as an effective promotional tool. The paper is developed with exploratory research design based on analysis of information and facts. The combination of the survey questionnaire and literature review is used to explore the qualitative perspective of the research. The paper finds out that the social media has huge impact on how the events industry of UK conducts the marketing and promotion of the media. However, blind following of the trend to use social media does not lead to effective results. It is necessary to have a two way communication and understand the nature of the customer relevant to the particular industry. Contents Abstract 2 Research Question 5 Significance of the research 5 Aims and objectives 5 Structure of the report 6 Literature review 6 Research Methodology 10 Research Methods 10 Sampling 11 Data analysis approach 11 Findings and Data Analysis 11 Discussion in relation to literature review 17 Evaluation of the outcome 18 Conclusion and recommendations 19 References 21 Introduction Social media has become an important part of the day-to-day life of people. People especially youngsters spend a significant amount of time exploring social media and its applications. Due to the increasing importance of social media in lives of people, the corporate field also understands the potential of this media in terms of utilizing it as the form of marketing tool in advertising (Smith and Zook 2011). Today, many companies are promoting their products and services through presence on social media websites such as Facebook, Twitter, etc. It is rivalling the traditional forms of media and consumes a large portion of the time of people. The reach of this form of media has even extended to the social rituals that mo st people cherish. In general, it has implications for the events industry as well. The industry ought to capitalize on the trends of social media so as to remain relevant. The social media trends also present new opportunities for the events industry so as to thrive well in the competitive environment and move forward (Smith and Zook 2011). The UK events industry is worth 36 billion pounds and it presents an opportunity for the country to be the business destination of choice at the global level. Due to the rise in the growth of the events industry of UK with the recent example of conducting the event of Olympic and Paralympics games event in 2012, it is evident that the industry requires much more marketing tools that have vast reach to people and attract them. The rapid growth of the industry demands equally effective marketing tool for giving the push to the growth and the success (Thorley 2010). Research Question The research question for the study is as follows: How social med ia impacts the UK events industry? What are the implications of the explosion in social media use on the events industry in the UK, as they pertain specifically to the way the industry markets itself and provides services to its customers? Significance of the research The growth of the events industry of UK has compelled the professionals in the industry to make use of such marketing tools for advertising that can attract a large number of audiences and has a vast reach. The rising use of social media and its strong existence in the routine life of people has

United States History Essay Example for Free

United States History Essay 1. Compare and contrast the U.S. experiences in World War I and World War II. War have become an inevitable part of the United States History. So far, the U.S. have engaged in numerous wars dating back to the civil war to the present Iraq war. However, it was in the First and Second World Wars that the U.S. had a major participation that resulted in the restoration of peace and order all over the globe. During World War I, the U. S. held a neutral stand for quite a long period during the early 1900s. At first, World War I was perceived by many Americans as a European conflict but when they realized that their economy and even the lives of some Americans were being adversely affected, they gradually shifted to a warring mode. At that time, U.S. economy was largely dependent on overseas trading but when the war broke out, it dramatically halted economic trading because they were no longer able to sell goods to other countries particularly to Britain and Germany. This event negatively influenced the economy of the United States. More so, the Americans became more agitated when the Germans attacked passenger ships that led to the death of numerous prominent Americans. However, it was the alliance between Mexico and Germany that triggered U.S. to be directly involved in the war because it imposed an imminent threat since Mexico was geographically close to American soil (Hardgrove United States Involvement in WWI). On the other hand, the U.S. participation to World War II had some similarities with their involvement during First World War. In both wars, U.S. started with a neutral stance but the intensity of their involvement in World War II was heightened because of the direct attack at Pearl Harbor. The entire period of WWI, U.S. was only at the sidelines that was carried on to the early part of WWII. At first, Americans aid was mostly confined at providing supplies to the allied forces through the Lend-Lease Act. But when Japan bombed Pearl Harbor and Germany and Italy declared war against the Americans, U.S. launched a massive offensive alongside with the British and Russians in Europe and Asia (Columbia Electronic Encyclopedia War comes to the United States). Clearly, U.S. involvement during World War II was more prevalent than in the First World War. Americans exhausted all their human and material resources during WWII to the point that it resulted to millions of casualties and thousands of deaths (Digital History Learn About World War II). 2. Explain how the Great Depression seemed to bring the U.S. to the brink of revolution and why you believe a revolution did or did not occur. The Great Depression was the time when the economy had an â€Å"immense disparity between U.S. productive capacity and the ability of Americans to consume.† At that time, the stock values at the New York Stock Exchange was at an all time low, many businesses have closed, several factories and banks have shut down. Also, there was a meager disposable income for an average American and the unemployment rate have catapulted ( Modern American Poetry The Depression in the United States). These were the economic consequences brought by the participation of the U.S. in WWI who became a â€Å"major creditor and financier of of postwar Europe.†Aside from the economic distress, depression also brought significant implications in the American political system. The presidential reign of Franklin Roosevelt allowed several modifications in the economy by increasing government regulation and massive public-works projects to facilitate rapid recovery. In spite of these initiatives, â⠂¬Å"mass unemployment and economic stagnation† persisted.( Modern American Poetry About the Great Depression) It seemed at this point that the Americans were already tired of waiting for the government to take bold actions in order for them to be instantaneously removed from the sinking hole of economic downfall. But the realization of the New Deal policies which focused on mitigating the effects of the depression and the outbreak of World War II have   hindered the possibility of having a revolt against the American government (Modern American Poetry The Depression in the United States). 3. How did World War II led to the Cold War and how was actual warfare between the U.S. and the U.S.S.R. avoided while the two powers competed? Prior to the WWII, the U.S. had illustrated the Soviet Union as   an evil nation but during the war, the two became allies because of their common enemy which were the Germans. However, their alliance was filled with doubts and distrusts that became very apparent at the end of the war. Actually, Gen. Patton, an American General, expressed his desire to lead the Allied army against the Soviet Red Army. More so, many were agitated particularly Americans and British when Gen. Eisenhower, Supreme head of the Allied Command, conceded to the demand of Stalin that the Red Army would be the first to invade Berlin. America was threatened of Stalins vast and powerful Red Army, while the Russians were very cautious of U.S. advance weapons capabilities. This relationship facilitated the emergence of the Cold War (Trueman What was the Cold War). Because of the Cold War, the world was divided into three main groups. The West which is   comprised of democratic countries while the East was spearheaded by the Union which is composed of communist countries (GlobaSecurity.org Cold War). Since both nations acknowledged each others competencies in the field of war, they opted to have a cold war to prevent a massive catastrophe from happening. They were both afraid of each others nuclear weapons in which if used, it could destroy the whole human population. So instead of directly fighting, Russia and the U.S. agitated each other through other means such as by supporting â€Å"conflicts in various parts of the globe† and by setting up a propaganda war against each other (GlobaSecurity.org Cold War). Both the U.S. and the Soviet Union used client states to forward their indirect war against each other. These client states are countries who fought for the the Americans and Russians on their behalf. Such as in the case of North and South Vietnam and Afghanistan. Americans supplied the anti-communist South Vietnam with weapons when they were at war with Communist North Vietnam who was on the other hand used weapons from the Soviet Union. Also,Afghan rebels were helpe d by the Americans when the Russian invaded their country in 1979 (Trueman What was the Cold War). 4. Explain how motion pictures are documents of American culture and society. Films are useful tools in understanding a particular culture. More so, Hollywood have dominated the global industry of movie-making. It is because of their status as the most powerful country in the world that projected them to be the front runners in this field. Furthermore, since many admire the American way of life, American filmmakers used this opportunity to showcase the American culture through movies. From then on, numerous films   were made that had an American-theme. An example would be the movie Reality Bites. This film is about the dilemmas that most college graduates experience such as looking for work or determining their purpose in life. Also, it depicted the American modern yuppie life in an urban setting. Another example is the movie Titanic. It showed the economic disparity between the rich and the poor of the American society. Though the setting was multicultural, it focused mainly on two American characters who were separated in love because of their different social status. These are just few samples that depict the American culture and society. Some of the themes adapted showed the typical suburban family life, the X generation lifestyle which is defined by technological gadgets and invention of new colloquial terms and others. Also, it seems that movie goers are entertained and at the same time educated by these American-oriented films. Most of the motion pictures produced by Hollywood utilizes American culture, society and history to impart to audiences from within and outside the U.S. the richness and distinctness of their knowledge,   customs and civilization. More so, it is a subtle way of reinforcing their socio-economic and political status as a powerhouse nation.

The Causes And Effects Of Divorce Essay -- Family Psychology

For thousands of years until present day, the best way to officially be the partner of someone is marriage. People have been practicing marriage for a long time. It is the best act to celebrate the love of one couple until death tears them apart. However, people do not manage to keep the marriage promise forever. This situation leads to the phenomenon called divorce, which unfortunately is becoming more common than ever before, and it is drastically bringing new effects in the lives of those individuals involved. Some causes for divorce vary from couple to couple, but the most frequent ones tend to be, change of women’s role in society, lack of communication, and lack of trust in the relationship. One significant cause that leads to divorce is the change in women’s roles. In the past, women depended only on their husbands’ earnings. Meanwhile, they had to do most of the housework. In other words, men took care of providing financially while the women would take care of the family. Nowadays, equality between women and men is less of an issue. Women can have jobs, they can earn their own money, and are able to finance their living costs. Meanwhile, men can do the same household jobs that women used to focus on, such as caring for children, washing, cleaning and cooking. Furthermore, another major cause contributing to divorce is the lack of communication. Communication is very important, especially in relationships such as marriage. Imagine a football or baseball game; it is important for the players of the team to have effective communication between each other if they want to successfully run their plays. If they communicate properly they can win the games, the same way we can solve our problems in our relationships. Som... ...b. 22 Oct. 2014. Lore Van Praag, et al. "Divorce, divorce rates, and professional care seeking for mental health problems in Europe: a cross-sectional population-based study." BMC Public Health 10.(2010): 224-235. Academic Search Elite. EBSCO. Web. 31 Oct. 2014. Woody, Robert Henley. "A Review Of â€Å"Divorce: Causes And Consequences†." American Journal Of Family Therapy 37.5 (2009): 444-446. Academic Search Elite. Web. 1 Nov. 2014. Amato, Paul R., and Jacob E. Cheadle. "Parental Divorce, Marital Conflict And Children's Behavior Problems: A Comparison Of Adopted And Biological Children." Social Forces 86.3 (2008): 1139-1161. Academic Search Elite. Web. 1 Nov. 2014. Gohn, Sandra, and Eileen D. O'brien. "Trusts in the Context of Divorce (Part II: Looking Back)." American Journal of Family Law 25.2 (2011): 34-41. Academic Search Elite. EBSCO. Web. 31 Oct. 2014.

Brian Skyrms? Evolution of the Social Contract Essay -- essays researc

  Ã‚  Ã‚  Ã‚  Ã‚  Skyrms’ book, Evolution of the Social Contract, offers a compelling explanation as to why individuals, when placed with one-shot prisoner’s dilemmas, will often cooperate, or choose the equilibrium that will benefit both parties equally. He uses examples to outline how individuals of certain environments frequently engage in activities that benefit the group at their own personal expense. Using both game theory and decision theory, Skyrms explores problems with the social contract when it is applied to evolutionary dynamics. In the chapters of the book, he offers new insights into concepts such as sex and justice, commitment, and mutual aid.   Ã‚  Ã‚  Ã‚  Ã‚  Skyrms’ writing goes beyond traditional game theory, and exposes some weaknesses in its application. He rejects the theory’s traditional interpretation of rational actors and actions by discovering some glaring inconsistencies. Skyrms conducted a number of experiments using one-shot prisoners’ dilemmas. The ultimatum the author introduces in the first chapter serves as a simple example of a one-shot prisoners’ dilemma. In the initial form of the example, Skyrms proposes there is a cake that must be divided between two individuals. Each individual is looking to maximize his or her utility, and therefore, wants as much of the cake as possible. However, there is a third party, or what Skryms labels a â€Å"referee.† The two individuals must determine the percentage or portion of the cake they want and summit these requests to the referee. The percentages must not exceed 100%, or the referee will consume all the cake. It is therefore not in either parties’ best interest to request a significantly large portion. Additionally, if the total of the two requests is below 100% of the cake, the referee will take the left-over portion. The two parties will then aim to maximize their portion, however the best claim that an individual submits is dependent upon the other party’s claim. There are two interacting optimization problems (Skyrms 3, 4).   Ã‚  Ã‚  Ã‚  Ã‚  An answer to the puzzle will be found in solutions that are in equilibrium. An equilibrium in informed rational self-interest, or a Nash equilibrium, is any solution to the problem whereby neither party could do better by altering its position. However, this is a general and broad definition. Further stipu... ...as formed certain signals and understandings that are critical to our prospects for cooperation and negotiation today (Skyrms 80-104).   Ã‚  Ã‚  Ã‚  Ã‚  Skyrms’ explorations in Evolution of the Social Contract are based on the premise that human beings are, in fact, inclined to behave justly. His writings do not aim to prove that individuals act justly all the time; however they assert that the disposition exists in societies. Many would take issue with Skyrms’ assertion. Firstly, justice has many interpretations. According to some, equal division of a resource is not always what justice requires. Skyrms fails to address situations where an individual may have worked harder than another for a resource, and invested more time in it. Perhaps one individual would obtain more utility from a given amount of a resource than another would. Libertarians would demand property rights, and argue that one individual might better utilize the resource than the other, creating more benefit for society. Skyrms also fails to give specific interpretations of justice and does not offer any thoughts on what ideas of jus tice, if any, are cultural universals.   Ã‚  Ã‚  Ã‚  Ã‚  

Module 7 †Reflective Practice and Professional Development

Certificate in Education Module 7 – Reflective Practice and Professional Development Report to compare teaching roles In any organisation there must be some structure and it is this that leads to a selection of teaching and management roles within education. All roles are focused on the quality of service provided to not only the learners but to the community, our stakeholders, awarding bodies, funders and parents. The 3 roles I have chosen for comparison are Team Manager, which is my role at NN, a Trainer on the foundation learning programme at NN and the role of Learning Support Assistant.I have collected the information by talking to and observing, the trainer on foundation learning. I have researched the post of LSA as this is a role that I need to employ in the New Year for the new programme I will be running. I have 12 learners on programme at any given time, the course is entry 3 and the maximum I have in a group is 6. The courses are a mixture of practical and theory f or example the driving theory course as the name suggests is mainly theory however the nail technicians course is mainly practical.The trainer on foundation learning has a maximum of 16 learners and the level ranges between entry 3 and level 1. He does 75% practical and 25% theory as he gets the learners to take a lot of responsibility for their own learning. The LSA that I will be employing will be working on a 1:1 or 1:2 basis. We all work with 16-18 year olds that have not fitted into mainstream education. . I have split the responsibilities into sections of common themes to compare the roles. My role as Team Manager is to plan and direct the activities of the team.Through Team meetings and one to one support & supervision sessions we discuss the needs of current and potential learners, with this information in mind, I then need to create Schemes of Work which not only meet the individual needs of the learner and the targets, but also the standards and outcomes set by senior mana gement, funders and regulatory bodies. The session plans are then created by either myself or the trainers for the appropriate programme. The LSA’s, trainers and myself are all responsible for working from the session plans and ensuring that outcomes and targets are met and standards adhered to.As a group we would also discuss what additional resources and materials would be necessary for the course and create an essential list and a wish list. It would then be my responsibility to check what was available within the budget and authorise any additional spending. I am responsible for risk assessing and ensuring the health & Safety of the staff and learners. The trainers are responsible for the health and safety of themselves and learners during sessions and have a responsibility to bring to the attention of the team manager anything that arises during their sessions.The LSA has a responsibility to report any health and safety issue to their line manager. We all have a responsi bility to ensure that our areas are clean, tidy and secure at the end of each session. I am responsible for learner registrations, arranging internal and external verification and attending standardisation meetings. The trainers are responsible for providing me or their team manager with the necessary information for us to do the registrations and to ensure that learner’s portfolios are completed to an acceptable standard.The LSA’s can complete learner progress reports and are responsible for completing the tasks with the learners that have been set by the trainer. All of the roles are responsible for discipline and classroom management, the trainer is responsible for the discipline and management of the whole class, the LSA, alongside the trainer is responsible for the learners they are working with and I am responsible overall for making any final decisions about discipline and behavioural issues. On my project specifically, I allow the learners quite a lot more lati tude initially as my focus is on engagement following a long period of no education.The trainer on FL would expect a far greater standard of behaviour as he is preparing the learners for further training or employment. Ideally we would see a journey of improving behaviour from when they start on my course to when they finish on FL. The LSA’s are responsible for setting up equipment and resources whilst the trainer is responsible for deciding which equipment to use, designing any handouts/resources and ensure that resources are used effectively and efficiently. I need to ensure that there are adequate resources for the trainers including purchasing and designing my own resources whilst remaining inside the allocated budget.I am responsible for securing adequate funding to provide appropriate resources. We are all responsible for the learning journey of the learner; the LSA must be impartial when assisting the learners and ensure that their practice is professional and inclusiv e. The trainer is responsible for ensuring the practice with the group is inclusive and that they can challenge any discriminatory behaviour and attitudes. They design individualised learning plans with the learners and the LSA’s work towards goals set with the learners on these plans.I need to ensure that any new paperwork is designed within our, and other regulatory bodies, codes of practice. The trainer is responsible for completing initial assessments with the learner and I am responsible for ensuring that initial assessments take place and that all relevant paperwork is completed. The LSA would not be expected to do initial assessments however would be expected to contribute to learning reviews. I am responsible for ensuring that practice and assessments are standardised. All staff are required to attend standardisation meetings for the various awarding bodies that we use.This ensures that our assessments are fair, reliable, sufficient and valid. The Trainer on FL would be expected to work with external bodies to find and maintain suitable work placements however on my course this is not as relevant. The Team manager along with the health and Safety manager would be responsible for carrying out a risk assessment on the placement. The trainer is responsible for communicating with colleagues and attending meetings to ensure that training is standardised. They are responsible for collecting information that could be needed by others and passing it to their line manager.I am responsible for collating performance data to present to senior management, external agencies and regulatory bodies. In addition I am responsible for leading, managing, developing and motivating staff, including support & supervision and arranging adequate cover. I control and monitor expenditure against a set budget and contribute to the budget setting process. I am responsible for maintaining the viability of my project and work with my team manager colleagues to ensure that we m aximise, and identify any potential use of any shared resources.I am responsible for developing relationships with referral agencies, stakeholders and partnership agencies and where required work collaboratively in a multi agency setting, whilst maintaining confidentiality of information. The conclusion is that there are a lot of similarities between the roles as they are all predominantly based on supporting the learning journey of young people. All roles are vital for the success of the young people. The differences are based around the levels of responsibility and accountability.

Facts About Pygmy Seahorses

Facts About Pygmy Seahorses The common pygmy seahorse or Bargibants seahorse is one of the tiniest known vertebrates. This seahorse was named after the scuba diver who discovered the species in 1969 while collecting specimens for the Noumea Aquarium in New Caledonia. This tiny, expert camouflage artist thrives among gorgonian corals in the genus Muricella, which they hang on to using their long  prehensile tail. Gorgonian corals are more commonly known as a sea fan or sea whip.   Description Bargibants seahorses have a maximum length of 2.4 cm, which is less than 1 inch. They have a short snout and fleshy body, with many tubercles that help them blend into the knobby setting of the coral. On their head, they have a spine above each eye and on each cheek. There are two known color morphs of the species: pale grey or purple with pink or red tubercles, which are found on gorgonian coral Muricella plectana, and yellow with orange tubercles, which are found on gorgonian coral Muricella paraplectana. The color and shape of this seahorse nearly perfectly matches the corals on which it lives. Check out a  video  of these tiny seahorses to experience their incredible ability to blend in with their surroundings. Classification Kingdom: AnimaliaPhylum: ChordataClass: ActinopterygiiOrder: GasterosteiformesFamily: SyngnathidaeGenus: HippocampusSpecies: bargibanti This pygmy seahorse is one of 9 known species of pygmy seahorse. Due to their amazing camouflage ability and tiny size, many pygmy seahorse species have only been discovered over the past 10 years, and more may be discovered. In addition, many species have different color morphs, making identification even more difficult. Feeding Not much is known about this species, but they are thought to feed on tiny crustaceans, zooplankton and possibly the tissue of the corals on which they live. Like larger seahorses, food moves through their digestive system quickly so they need to eat nearly constantly. Food also needs to be located close by, as seahorses cant swim very far. Reproduction It is thought that these seahorses may be monogamous. During courting, males change color and get a females attention by shaking his head and flapping its dorsal fin. Pygmy seahorses are ovoviviparous, but unlike most animals, the male carries the eggs, which are contained in an on his underside. When mating occurs, the female transfers her eggs into the males pouch, where he fertilizes the eggs. About 10-20 eggs are carried at one time. The gestation period  is about 2 weeks. The young hatch looking like even tinier, mini seahorses. Habitat and Distribution Pygmy seahorses live on gorgonian  corals off Australia, New Caledonia, Indonesia, Japan, Papua New Guinea, and the Philippines, in water depths of about 52-131 feet. Conservation Pygmy seahorses are listed as data deficient on the IUCN Red List  due to lack of published data on population sizes or trends for the species.   Sources Feng, A. 2009. Pygmy Seahorses. Fusedjaw.com. Accessed January 30, 2016.Lourie, S.A., A.C.J. Vincent and H.J. Hall, 1999. Seahorses: an identification guide to the worlds species and their conservation. Project Seahorse, London. 214 p. In Froese, R. and D. Pauly. Editors. 2015.FishBase(10/2015) .  Accessed January 30, 2016.McGrouther, M. Pygmy Seahorse, . Australian Museum. Accessed January 30, 2016.bargibantiHippocampus Whitley, 1970Project Seahorse. 2003.  Hippocampus bargibanti. The IUCN Red List of Threatened Species 2003: e.T10060A3158205. Accessed January 30, 2016.Stockton, N. 2014. Baby Pygmy Seahorses Are Even Cuter Than You Think. Wired. Accessed January 30, 2016.

Violence & Peace essays

Violence & Peace essays In most peoples opinion non- violence is the best way to solve a problem. The strange thing is that when the time comes to solve a certain problem, violence is used. Violence is not the best way to solve a problem. In this reflection the main topics are problems where violence is commonly present such as wars and in school, and for those problems there are nonviolent solutions such as using the method of A.R.C. (alternative resolution of conflicts), which includes negotiating. Sarajevo instead of finding other ways to solve their problems they chose violence. Many civilians got hurt because of the shelling and also because the military wanted to make the government regret whatever decision they took. As a consequence of war, shelling, killing, darkness, and hunger continued in Sarajevo therefore civilians suffered. Schindlers List clearly shows the effects of World War IIs Holocaust. It also shows how people wouldnt care to negotiate with people who were different from them and how they recurred to violence to solve their problems. For thirty years families were separated because of the political conflicts between Russia and the Allies. As a result of this political conflict Russia built the Berlin Wall, which separated itself from the other three powers for thirty long years. The Berlin Wall finally fell in 1989 and no longer were these families disunited again but this occurred because the other countries protested non-violently against Russia asking and persisting for the fall of this wall. During the time that this wall was standing, people would get shot when they tried to cross to the eastern side. As a country that was loosing its people, violent actions were taken to solve the problem of immigrations such as building a wall and shooting those who would try to cross the wall. Not only can violence be present in wars and among adults, but also violence is present among us. Every day there are ...